The ‘big insight’ model of creativity is wrong; creativity comes from the outside, and you can increase your chances of getting good ideas by immersing yourself in new environments. Paddy Miller and I have published a short article on the subject in IESE Business School’s alumni magazine – a special edition with focus on IESE’s new campus in New York.
You can get the article in PDF or get the Spanish-language version (full magazine).
Thomas Wedell-Wedellsborg 
Cool.