Where ideas really come from (article)

The ‘big insight’ model of creativity is wrong; creativity comes from the outside, and you can increase your chances of getting good ideas by immersing yourself in new environments. Paddy Miller and I have published a short article on the subject in IESE Business School’s alumni magazine – a special edition with focus on IESE’s new campus in New York.

You can get the article in PDF or get the Spanish-language version (full magazine).

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Categories: The Innovation Architect

Author:Thomas Wedell-Wedellsborg

One Comment on “Where ideas really come from (article)”

  1. March 12, 2010 at 13:25 #

    Cool.

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