The Medici Effect

The Medici Effect
Author: Frans Johansson
Genre: Business/innovation

Inspiring book about how innovation happens when you mix up different fields and disciplines, with lots of case stories. While a lot of the evidence presented in the book is anecdotal, the main argument still rings quite true.

The Medici in the title refers to the Renaissance Italian merchant family – according to the author, the intellectual environment in Florence at the time of the Medicis was an early example of an innovation powerhouse.

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