On our recent Innovation Architect course in New York, we shared three book recommendations for people with an interest in innovation:
I’m currently putting the finishing touches on a new case study about pfizerWorks, an innovative new venture within Pfizer that was created from scratch by Jordan Cohen, now the Head of pfizerWorks, to radically increase people’s productivity.[UPDATE: The case is now published]. When I interviewed Jordan in New York he shared some recommendations for booksContinue reading “Book recommendations from Jordan Cohen of pfizerWorks”
A few recommendations from my book blog, most notably of Richard Florida’s fascinating Who’s Your City. Also a new book on the science of personality that completely vindicates your parents, and one on happiness research that takes on Buddha, Socrates et al.
A thought-provoking, easy to read explanation of the predictive power of number crunching and how it can be used to make better decisions. Posted on my book recommendation blog.
A few book recommendations for people who are interested in the academic study of innovation and creativity – posted on my book recommendation blog.
The Book: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Authors: Chip and Dan Heath Genre: Viral marketing This book is a kind of sequel to Malcolm Gladwell’s eminent book The Tipping Point. Informed by science, it explains what makes messages stick in our minds/go viral, and it does so inContinue reading “Stickiness – a recipe for mental adhesives”
The book: The Art of Innovation: Success Through Innovation the IDEO Way Author: Thomas Kelley (co-founder of Ideo) Genre: Business/idea generation A thought-provoking book about brainstorming and product development, Ideo-style. Worth reading both because of the practical tips on how to develop innovative products (and innovative cultures), and because of the portrayal of Ideo, aContinue reading “Idea Development at Ideo”
Creative Industries: Contracts Between Art and Commerce Author: Richard E. Caves Genre: Academic – microeconomics in action If you are interested in getting an in-depth understanding of how the creative industries work – movie production, book publishing, art galleries, music distribution, etc. – I know no better starting point than this book. It explains whyContinue reading “A guide to the creative industries”
The Medici Effect Author: Frans Johansson Genre: Business/innovation Inspiring book about how innovation happens when you mix up different fields and disciplines, with lots of case stories. While a lot of the evidence presented in the book is anecdotal, the main argument still rings quite true. The Medici in the title refers to the RenaissanceContinue reading “The Medici Effect”
Stiff: The Curious Lives of Human Cadavers Author: Mary Roach Genre: Popular (yet ghoulish) science This is a book about what happens to our bodies after we die. Dissection, cremation, decomposition, organ donation, forensic work – you name it, this book has it. Ever wondered whether people retain consciousness when they are beheaded, say, byContinue reading “Dead, funny, fascinating”