Book recommendations from Jordan Cohen of pfizerWorks

I’m currently putting the finishing touches on a new case study about pfizerWorks, an innovative new venture within Pfizer that was created from scratch by Jordan Cohen, now the Head of pfizerWorks, to radically increase people’s productivity.[UPDATE: The case is now published]. When I interviewed Jordan in New York he shared some recommendations for booksContinue reading “Book recommendations from Jordan Cohen of pfizerWorks”

Stickiness – a recipe for mental adhesives

The Book: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Authors: Chip and Dan Heath Genre: Viral marketing This book is a kind of sequel to Malcolm Gladwell’s eminent book The Tipping Point. Informed by science, it explains what makes messages stick in our minds/go viral, and it does so inContinue reading “Stickiness – a recipe for mental adhesives”

Idea Development at Ideo

The book: The Art of Innovation: Success Through Innovation the IDEO Way Author: Thomas Kelley (co-founder of Ideo) Genre: Business/idea generation A thought-provoking book about brainstorming and product development, Ideo-style. Worth reading both because of the practical tips on how to develop innovative products (and innovative cultures), and because of the portrayal of Ideo, aContinue reading “Idea Development at Ideo”

A guide to the creative industries

Creative Industries: Contracts Between Art and Commerce Author: Richard E. Caves Genre: Academic – microeconomics in action If you are interested in getting an in-depth understanding of how the creative industries work – movie production, book publishing, art galleries, music distribution, etc. – I know no better starting point than this book. It explains whyContinue reading “A guide to the creative industries”

The Medici Effect

The Medici Effect Author: Frans Johansson Genre: Business/innovation Inspiring book about how innovation happens when you mix up different fields and disciplines, with lots of case stories. While a lot of the evidence presented in the book is anecdotal, the main argument still rings quite true. The Medici in the title refers to the RenaissanceContinue reading “The Medici Effect”

Dead, funny, fascinating

Stiff: The Curious Lives of Human Cadavers Author: Mary Roach Genre: Popular (yet ghoulish) science This is a book about what happens to our bodies after we die. Dissection, cremation, decomposition, organ donation, forensic work – you name it, this book has it. Ever wondered whether people retain consciousness when they are beheaded, say, byContinue reading “Dead, funny, fascinating”