Why We Buy – The Science of Shopping

Title: Why We Buy: The Science of Shopping Author: Paco Underhill Genre: Factual/retail business Readability: Very good + entertaining For more than 20 years, the retail consultant Paco Underhill has studied how people behave in department stores and the like, using video recordings and a host of researchers. In this book, he basically sums upContinue reading “Why We Buy – The Science of Shopping”

The Wisdom of Crowds

Title: The Wisdom of Crowds Book author: James Surowiecki Genre: Factual/decision making Readability: OK – although slightly long towards the end The basic idea of this book is that groups of people often make better decisions than individuals, even if these individuals are experts. Surowiecki makes his argument with a number of different examples, fromContinue reading “The Wisdom of Crowds”

Blink + The Tipping Point

Titles: Blink: The Power of Thinking Without Thinking and The Tipping Point: How Little Things Can Make a Big DifferenceAuthor: Malcolm GladwellGenre: Factual/business/marketingReadability: Exceptional – he writes very fluently Most people have by now heard of The Tipping Point, and with good reason. It is an excellent book, full of ideas and interesting facts, andContinue reading “Blink + The Tipping Point”

The Pillars of the Earth

Title: The Pillars of the Earth Author: Ken Follett Genre: Fiction Readability: Very good – despite the length Ken Follett normally writes decent-but-not-divine thrillers about secret agents and stuff. Don’t hold it against him. This book is his absolute masterpiece, different from everything else he has written, and one of the most captivating fiction booksContinue reading “The Pillars of the Earth”