Stickiness – a recipe for mental adhesives

The Book: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Authors: Chip and Dan Heath Genre: Viral marketing This book is a kind of sequel to Malcolm Gladwell’s eminent book The Tipping Point. Informed by science, it explains what makes messages stick in our minds/go viral, and it does so inContinue reading “Stickiness – a recipe for mental adhesives”


Cool website that allows normal people to do microfinance: I think there could be a business idea in creating a similar site for normal entrepreneurs. Forget about getting 20 m dollars from venture capital companies or business angels – rather, find projects that can be started for less than 20.000 dollars, and post themContinue reading “Microfinance”