Archive | January, 2010

Our new case study: Jordan Cohen at pfizerWorks

… Our new case study on pfizerWorks, an innovative service that allows Pfizer’s employees to outsource the boring parts of their jobs, has just been published and is now available for purchase via IESE Publishing.

Continue Reading

Our video interviews with George Lucas, Gary Hamel etc.

Our video interviews with George Lucas, Gary Hamel and others from the World Business Forum in New York are now available online: http://www.iese.edu/en/ad/Marketing/WBF2009/Mailing-WBF.html You can also see Paul Krugman and Pedro Videla discuss the economy, CEO of Saatchi & Saatchi Kevin Roberts talk to Johanna Mair, and more. Notice that on your first visit, you […]

Continue Reading