I just wrote a short piece on one of the biggest challenges of innovation, The Practicality Gap, posted on our Creative Cultures blog:
The Practicality Gap is one of the most intransigent problems of innovation. By its very nature, innovation requires people to change their behavior, and this is exceedingly difficult to do. Worse, when the behavior we need to change is a well-established daily habit, it is nearly impossible. This is the Practicality Gap: if a new behavior cannot be effortlessly integrated into your working life, chances are that it won’t get done unless somebody literally forces you to do it. […]
Thomas Wedell-Wedellsborg 