Creative Cultures: Making Innovation Work

I’m happy to announce that I’ll be teaching parts of a forthcoming Executive Education program on the subject of innovation, hosted at IESE Business School in Barcelona on November 18-21, 2008. 

The course, entitled Creative Cultures: Making Innovation Work, is not a basic primer course, but assumes that the participants have already been through the traditional innovation workshops and are familar with the fundamentals. The program adresses the question of what comes after that: how do you actually make it happen? Gathering innovation professionals from different companies, the program goes beyond brainstorming and explores the practicalities of how you can manage to build a creative culture in a company that has a hundred OTHER things to take care of as well. This requires far more than creative thinking skills; it requires a deep understanding of strategy, motivation and systems thinking as well.

Besides Paddy Miller, the program features a pretty interesting lineup of speakers, including Tony Davila, author of the bestselling Making Innovation Work (and an excellent lecturer), Anne Skare Nielsen, founder of FutureNavigator, and Erich Joachimsthaler, author of the bestselling Hidden In Plain Sight (Harvard Business Press).

As of today, about a third of the places in the program are already taken. If you want to know more, you can download the Creative Cultures folder with all the details (PDF file, 1MB) or contact Program Director Mark Wuijten on MWuijten@iese.edu.

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Categories: The Innovation Architect

Author:Thomas Wedell-Wedellsborg

One Comment on “Creative Cultures: Making Innovation Work”

  1. December 12, 2008 at 21:12 #

    I recommend the ‘Making innovation work’ book, you should add it to your book blog! Here is what I thought about it: http://bruchansky.name/2008/10/13/making-innovation-work-for-our-planet/

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