Archive | December, 2006

Idea Development at Ideo

The book: The Art of Innovation: Success Through Innovation the IDEO Way Author: Thomas Kelley (co-founder of Ideo) Genre: Business/idea generation A thought-provoking book about brainstorming and product development, Ideo-style. Worth reading both because of the practical tips on how to develop innovative products (and innovative cultures), and because of the portrayal of Ideo, a […]

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