Idea Development at Ideo
The book: The Art of Innovation: Success Through Innovation the IDEO Way Author: Thomas Kelley (co-founder of Ideo) Genre: Business/idea generation A thought-provoking book about brainstorming and product development, Ideo-style. Worth reading both because of the practical tips on how to develop innovative products (and innovative cultures), and because of the portrayal of Ideo, a […]
