Archive | March, 2006

Linked + Six Degrees – two books on networks

Titles: Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life and Six Degrees: The New Science of Networks Authors: Albert-Lászlo Barabási (Linked) and Duncan Watts (Six Degrees) Genre: Popular Science/sociology/networks Readability: Linked is very easy to digest, Six Degrees is at times more academic. Two recent […]

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Why We Buy – The Science of Shopping

Title: Why We Buy: The Science of Shopping Author: Paco Underhill Genre: Factual/retail business Readability: Very good + entertaining For more than 20 years, the retail consultant Paco Underhill has studied how people behave in department stores and the like, using video recordings and a host of researchers. In this book, he basically sums up […]

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