Author Archives: Thomas Wedell-Wedellsborg

10 most creative on Twitter

One of our collaborators, Henrik Werdelin, was just listed by Fast Company as one of the 10 most creative people on Twitter, along with Evan Williams (Twitter founder), Neil Gaiman (author and artist) and others:

http://www.fastcompany.com/1650139/the-most-creative-people-on-twitter

Our pfizerWorks case featured on Gary Hamel’s MIX

Our pfizerWorks case study with Jordan Cohen is featured on Gary Hamel’s new website for management innovators – an interesting initiative called MIX which seeks to create a community around the issues of Management Innovation. Recently launched, still in alpha version but looks promising.

Here is the link to the pfizerWorks feature on MIX.

Stealthstorming

Definition: Stealthstorming (STELTH-ˈsto:rming) 1. verb: to surreptitiously attack or assault  2. noun: covert decisions and actions in an organization aimed at ensuring the implementation of an innovation.

Read more about StealthStorming on our innovation blog.

Interview with Jeff Jarvis, What Would Google Do

Our Research Associate Azra Brankovic just interviewed Jeff Jarvis, author of What Would Google Do, about the changing nature of the media landscape. Full video and transcripts on our Creative Cultures blog below:

http://millerwedell.wordpress.com/2010/04/07/video-interview-with-jeff-jarvis-author-of-what-would-google-do/

Innovation Architect course – video intro

On May 5-6 2010 in New York, Paddy Miller and I are running the next edition of our intensive Innovation Architect program for executives, taking place at IESE Business School’s new campus on Manhattan (just below Central Park).

Above is a 2 minute video introduction of the program – for more information, see the program page on IESE’s Executive Education website.

Where ideas really come from (article)

The ‘big insight’ model of creativity is wrong; creativity comes from the outside, and you can increase your chances of getting good ideas by immersing yourself in new environments. Paddy Miller and I have published a short article on the subject in IESE Business School’s alumni magazine – a special edition with focus on IESE’s new campus in New York.

You can get the article in PDF or get the Spanish-language version (full magazine).

Our new case study: Jordan Cohen at pfizerWorks


Our new case study on pfizerWorks, an innovative service that allows Pfizer’s employees to outsource the boring parts of their jobs, has just been published and is now available for purchase via IESE Publishing. Continue reading

Our video interviews with George Lucas, Gary Hamel etc.

Our video interviews with George Lucas, Gary Hamel and others from the World Business Forum in New York are now available online:

http://www.iese.edu/en/ad/Marketing/WBF2009/Mailing-WBF.html

You can also see Paul Krugman and Pedro Videla discuss the economy, CEO of Saatchi & Saatchi Kevin Roberts talk to Johanna Mair, and more. Notice that on your first visit, you have to fill out a form to get access to the videos.

George Lucas on leadership, salaries and company culture

Paddy Miller interviews George Lucas
Paddy Miller interviews George Lucas at World Business Forum 2009

[This article is also shared on our Creative Cultures blog]

At the recent World Business Forum in New York, my co-author Paddy Miller and I had the opportunity to talk to George Lucas about his role as a leader and the interplay between trust, salaries and company culture. Continue reading

Book recommendations from Jordan Cohen of pfizerWorks

I’m currently putting the finishing touches on a new case study about pfizerWorks, an innovative new venture within Pfizer that was created from scratch by Jordan Cohen, now the Head of pfizerWorks, to radically increase people’s productivity.[UPDATE: The case is now published].

When I interviewed Jordan in New York he shared some recommendations for books that inspired him while building the service, so I thought I’d share some of them here: