The Book: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Authors: Chip and Dan Heath
Genre: Viral marketing
This book is a kind of sequel to Malcolm Gladwell’s eminent book The Tipping Point. Informed by science, it explains what makes messages stick in our minds/go viral, and it does so in a way that is immediately applicable to whatever nefarious message you might be trying to spread at the moment.
It is as well-written as Gladwell’s books, and more practically useful.
Posted in Books
Cool website that allows normal people to do microfinance:
I think there could be a business idea in creating a similar site for normal entrepreneurs. Forget about getting 20 m dollars from venture capital companies or business angels – rather, find projects that can be started for less than 20.000 dollars, and post them on a similar site, so normal people can invest in them. While some work needs to get done to prevent abuse of the system, I am sure it can be done.
Posted in Fragments of knowledge
